Rutgers–Camden Decks the Halls with 30th Street Station Takeover
By Dustin Petzold | December 15, 2023
Travelers passing through Philadelphia’s William H. Gray III 30th Street Station this holiday season are being greeted by a familiar scarlet-and-white color scheme, but those who take a closer look will notice more than just the colors of Santa Claus’s suit. Rutgers University in Camden has taken up residency as the sole advertiser in the city’s primary hub for ground and rail transportation, which serves more than one million passengers each month. Rutgers–Camden banners stream down from the 95-foot ceilings, while video screens, floor advertisements, and door wraps throughout the Art Deco-inspired grand concourse tout the university’s world-class academic offerings.
“Rutgers–Camden's 30th Street Station Takeover reflects the growth of our reach throughout the Delaware Valley,” said Chancellor Antonio D. Tillis. “We already serve a large number of Philadelphia-based students, and we are proud to bolster the Rutgers brand in one of the nation's largest higher-education markets. As travelers catch trains and buses to see their families this holiday season, we are opening their eyes to the undergraduate, graduate, and doctoral opportunities available to them and their loved ones just three miles away."
The campaign launched Nov. 20 and will continue through Dec. 31. Among its goals is to highlight and expand Rutgers–Camden’s presence in and around the city of Philadelphia, which offers a convenient commute for faculty, staff, and students as well as an opportunity-rich career launchpad for alumni. Just outside a city filled with numerous colleges and universities, Rutgers–Camden sets itself apart with the internationally recognized prestige of a Rutgers degree.
Ryan Bunch, a Philadelphia resident who earned his doctorate in childhood studies earlier this year, said Rutgers–Camden just made sense.
“The childhood studies program was perfect for me, not only because it’s the only such program in the country, but also because I was teaching in the music program at Rutgers–Camden, so it already felt like my academic home.”
For Natalie Ramos, a Philadelphia resident and a senior in the School of Business, Rutgers–Camden stood out as the ideal place to complete her degree as a transfer student.
“After I heard some of my peers talk about how difficult the transfer process was at other schools in the city, Rutgers–Camden felt like a no-brainer,” Ramos said. “Traveling over the bridge from Philadelphia to Camden only takes 10 minutes, which is even less of a commute than it would take to go to other universities. Not only that, but there is a sense of community here that I could feel the moment I stepped onto campus. It’s nice to feel like I belong here.”
If you find yourself at 30th Street Station before the New Year, use #RutgersCamden to share your photos with the university community!
The Rutgers–Camden Executive Team: (left to right) Sandra Richtermeyer, executive vice chancellor for academic affairs and provost; Jimmy Jung, senior vice chancellor for student success and enrollment management, Antonio D. Tillis, chancellor; Nyeema Watson, senior vice chancellor for strategy, diversity and community engagement; Bob McKee, senior vice chancellor for administration and finance and chief of staff; Thomas Risch, vice chancellor of research
The Rutgers–Camden Executive Team: (left to right) Sandra Richtermeyer, executive vice chancellor for academic affairs and provost; Jimmy Jung, senior vice chancellor for student success and enrollment management, Antonio D. Tillis, chancellor; Nyeema Watson, senior vice chancellor for strategy, diversity and community engagement; Bob McKee, senior vice chancellor for administration and finance and chief of staff; Thomas Risch, vice chancellor of research
Creative Design: Douglas Shelton
Photography: Ron Downes Jr. and Intersection
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